on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

So the first mini milestone was accomplished with on-brand efficiency, but there is a downside. —Dom Amore, Hartford Courant, 28 Feb. 2025

The decision was on-brand for Quigley, who was never a fan of being in the spotlight. —Julia Poe, Chicago Tribune, 27 Feb. 2025

The Florida Man Games, known for its unusual and disgustingly on-brand events, returns for its second year. —Amaris Encinas, USA TODAY, 23 Feb. 2025

Adding another poor-value contract like Jones’ would be very on-brand for the Islanders but not very logical. —Scott Powers, The Athletic, 21 Feb. 2025

Word History

First Known Use

1995, in the meaning defined above

Rhymes for on-brand

• armband
• backhand
• bandstand
• baseband
• broadband
• command
• cropland
• demand
• disband
• dreamland
• expand
• farmhand